Monday, June 4, 2018

AT&T Shape 2018 - Where Technology & Entertainment Merge

AT&T Shape brings to us the incredible use of technology used in entertainment and how it continues to further revolutionize the industry. Here at this event, you are welcomed to experience how the advancements of technology have pioneered new breakthroughs in entertainment and its ongoing impact on how we get to experience this world. 

This convergence of entertainment and technology took place in the Warner Bros Studio backlots. As you walk in through the entrance and guided to the central location, you come to realize that you are standing in the middle of the outdoor set stage notably recognized in Pretty Little Liars as the city of Rosewood. Here, as an attendee, you dispatch onto your journey to visit a variety of different interactive booths that range from motion capture to augmented reality.

Photographed by: Denisse Alejandre-Huerta

First booth that we attended was a live facial capture exhibit hosted by the New York Film Academy. The booth was set with 3 stations rigged with cameras for the live capture of every participant's face. By the exhibitor's request, we make different facial expressions not knowing the end result of our silly acts, but to give you a glimpse, I have provided my personal video. Hope you enjoy.

Within the same vicinity, The New York Film Academy had an additional booth giving participants a taste of green screen action. You were able to costume-up with provided costumes and props to act in front of a green screen for different roles. Some of these rolls included: an enchanted forest, a skyscraper cityscape, the moon, and few more. 

Photographed by: Denisse Alejandre-Huerta

In addition to great interactive booths, another highlight of AT&T Shape were their guest speakers. An eclectic group of speakers were present on stage to enlighten us on diverse topics ranging from Esports to 5G networks. These presentations offered great insight in future plans that are shared by AT&T and the entertainment industry. Attending two very distinct presentations, each one delivered something innovating that captured the attentions of all of those present.

Photographed by: Denisse Alejandre-Huerta

The first presentation dove into how our worlds are being shaped by data. Brian Krzanich, CEO of Intel Corporation, spoke in depth on the specifics of how we interact with data, whether it is through phones, computers, homes, or even our autonomous cars, our consumption of data will only grow as we continue to move forward. Presenting some staggering statics on data usage, Brian focused on the importance of investment into 5G networks. He further explained how 5G networks will allow us to meet our growing demand for data. Not only will 5G networks meet those demands, but will also evolve how we immerse in entertainment experiences. 

Photographed by: Denisse Alejandre-Huerta

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